Do You Pay Per Click Fraud?
The world of pay-per-click marketing started in 1997 with
GoTo.com. Today they are known as Yahoo Search Marketing.
What started in 1997 as a way to quickly get listed in the top
of the search engines has turned into a 5.6 billion dollar
industry in 2005. In fact, about 99% of Google's revenue comes
from advertising.
However, this multi-billion dollar search industry is under
attack and has been for quite a while. Click fraud has become the
greatest threat to the rapid growth of the paid search marketing
sector. The Interactive Advertising Bureau estimates that 20 to
35 percent of ad clicks are fraudulent.
Have you been affected....
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